Can Neuroscience Improve Sales Effectiveness

B2B Technology sales cycles are typically quite long and are characterized by the interplay of multiple stakeholders who tend to keep changing their minds at the different stages of the buyer journey.

Neuroscience offers a holistic approach to address the 3 broad areas of the customer’s brain that get triggered during a sales cycle – the instinctual, emotional, and logical brain. Applying the TALSMART tri-fold neuroscience framework can help measurably empower sales professionals to achieve greater conversion rates.