BUSINESS UNIT HEAD, Market Research
Compensation:Base is $180K-$200K + Commission (Location: Remote)
Our client is headquartered at Piscataway, NJ, a globally trusted provider of market research and digital experience solutions. They ranked among the fastest growing companies in North America on Deloitte’s 2018 Technology Fast 500™, and on Inc’s 37th annual Inc. 5000 list.
They are trusted by the world’s leading brands, top consulting firms, and research advisory companies for their research and analytics needs. With 9 offices across 6 countries spanning 4 continents, the team has executed market research and digital experience projects in 100+ markets and in 35+ languages, with a focus on complex multi-country projects requiring cross-border capabilities.
Their research service offering spans the entire life-cycle of a typical research project – including programming and hosting services, quant, and qual data collection using digital (online/mobile), traditional (phone, in-person), and new-age (Virtual Reality) methodologies, data processing, and data visualization services. Additionally, they have custom-built technology tools and platforms to enable the execution of complex global projects at scale.
They are among the few MR service organizations that hold the triple ISO certification (ISO 20252, ISO 9001, and ISO 27001) while running MR operations that are 100% compliant with ESOMAR, MRS, and Insight Association guidelines.
About the job
The Business Unit Head would essentially play the role of a CEO within the organization for a pre-defined set of clients.
BU Head will own, nurture, and grow the Business with multiple clients across geographies.
He or she must establish and drive all facets of internal working teams to deliver on clients’ goals, objectives, and overall strategic direction.
This person must be team-oriented and possess excellent problem-solving, interpersonal, verbal, and written communication skills.
He/she is responsible for of all areas of client delivery, profit and loss, business retention, business growth and overall relationship health.
Financial responsibilities include review and sign-off of monthly billing and forecasting, client management or escalation of billing as needed.
Candidates must be prepared for a fast-paced environment and be comfortable making decisions.
RESPONSIBILITIES
Heading the Business Unit for North America/Europe region.
Leading the activities related to Business Revenue and Client Relations.
Managing P&L of the Business Unit.
Establishing relations with new clients and expanding relations with existing clients.
Managing relations with Partners/Vendors.
Leading Project Execution and Delivery.
Bid response and pricing of projects, especially online Market Research (MR) projects.
Create and provide appropriate solutions for bids/opportunities to maintain high win ability ratio on bids.
Project management of MR projects and ensuring client delight.
Build and manage a large and high-quality network of market research suppliers/partners.
Setup processes and systems in place to continuously recruit high-quality partners and retain them.
Responsible for the gross margins on projects managed and for completion/conversion of project scope.
Design and implement roadmap of client’s organization to map with our sales and marketing action plan.
Create feasibility report for each project/client.
Define partner SOW terms carefully to ensure 100% of fulfilment from both sides and in sync compliance with client contracts.
Invoicing and payment communication with finance head, ensuring CFO is in sync with all financial parameters.
MINIMUM REQUIREMENT
- Minimum 15 years’ experience of working in the Market Research Industry and a Minimum 10-year experience in the role of Client Engagement/Senior client-side marketing experience.
- Should have a prior experience in managing and growing business with North American clients, especially USA-based clients.
- Should be based out of North America/Europe.
- Prior exposure in managing Quantitative and Qualitative studies through 3rd party vendors/partners.