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Being an IT sales superstar in the information age is simply a function of recognizing the business environment, cultivating the right mindset while making use of the right toolkit.
That mindset involves understanding the different digital channels and aiming to deliver value to the customer at every step, across as many touchpoints as possible. The process includes following a disciplined approach covering thorough research, outreach, sharing of value, personalizing, and following up meticulously by using present-day digital tools.
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