Being an IT sales superstar in the information age is simply a function of recognizing the business environment, cultivating the right mindset while making use of the right toolkit.
That mindset involves understanding the different digital channels and aiming to deliver value to the customer at every step, across as many touchpoints as possible. The process includes following a disciplined approach covering thorough research, outreach, sharing of value, personalizing, and following up meticulously by using present-day digital tools.
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How can an SME market/sell better in the B2B space? To other SMEs and corporates?
Let’s face it. You aren’t going anywhere by pushing your product, service, or offering more to your potential clients. Otherwise, you won’t be desperate for answers, and you won’t be reading this.
All the hustlers, digital marketing gurus and others- who ask you to push- ask you to increase the “awareness” of your offering by pushing- are asking you to push away people who might be potentially interested in you.