Handling objections skillfully revolves around 4 pillars – listening to the customer, making them feel understood while identifying the core of the problem. Finally, use all this information to respond of their own accord without pressurizing them in any way.
Sales teams form a core component of the revenue-generating competency of technology organizations, and SMART team members can make all the difference in this changed market scenario.
The B2B technology sales realm is characterized by its own set of unique complexities. Fairly long sales cycles involving multiple decision-makers with fluctuating emotions throughout precisely describe its intricate reality.