Building a sales team that genuinely believes in what it’s selling is harder than filling seats — and for IT and software companies, passion in the sales team is one of the most underrated growth drivers.

When CEOs start companies, they do all the selling. The hardest transition is hiring people who can match that energy. Most hiring managers settle for availability instead of holding out for mission-fit salespeople.

Most useful for IT sales managers, talent acquisition teams, and founders building their first or second sales team.