Solution 03 · Sales Execution Coaching
Your Reps Know the Playbook.
They Just Don't Run It.
Most B2B tech sales teams can describe the perfect discovery call. Very few run one consistently under pressure. TALSMART coaches don’t just teach your reps — they sit in your pipeline reviews, coach on live deals, and make new behaviours stick in the field where buyers are sharper, cycles are messier, and competitors are bigger.
Top 4%
Elite benchmark our coached reps reach
109
Countries we’ve coached teams in
23
Languages our coaches operate in
87%
Of training forgotten without reinforcement
Trusted by sales teams at
Structured Sales Growth · Revenue Execution System
Step 01
Revenue-Gap
Diagnostic
Step 02
Tech Sales Mastery
Program
Step 04
Revenue Leadership
Search
Who It's For
Is Your Team Ready to Turn
Training Into Execution?
This is not a training programme — it’s what comes after. We’re for teams who’ve done the training, know the methodology, and still watch their reps revert to old habits the moment the pressure hits.
The Problem
Your Last Training
Investment Didn't Stick.
Here's Why.
The Ebbinghaus Forgetting Curve is not a theory — it’s what happens to every training budget that isn’t backed by execution coaching. Within 30 days, your reps revert to what feels comfortable: pitching before they listen, skipping qualification, caving on price when a champion goes quiet.
The problem isn’t your reps and it isn’t your product. It’s the gap between knowing the right move and making it under pressure — in a real deal, with a real buyer, when the quarter is closing. That gap closes in the field. Not in a classroom.
87%
of sales training content forgotten within 30 days without reinforcement
70%
of reps revert to pre-training behaviour within 90 days
3x
higher ROI from coaching vs. training alone, per CSO Insights research
$240K
average annual revenue gap per underperforming mid-market rep
Classroom Skills Don't Survive First Contact With a Real Buyer
Under pressure in a live deal, reps don’t think — they react. They default to old habits: pitching early, avoiding silence, discounting to close. Coaching replaces those defaults with new ones, deal by deal.
Your Managers Are Too Busy to Coach — So Nobody Does
Sales managers spend 50% of their time on admin and reporting. What’s left for coaching is reactive — a debrief after a lost deal instead of a strategy session before the critical call. The opportunity cost is invisible until it shows up in the forecast.
Your Top Reps Compensate. The Rest Repeat the Same Mistakes.
Without structured coaching, your best reps self-correct through instinct. Everyone else keeps losing the same deals for the same reasons — because no one has diagnosed exactly where they break down and built a plan to fix it.
One Methodology. Five Reps. Five Different Ways of Using It.
When every rep interprets the playbook differently, you don’t have a process — you have five experiments running simultaneously. Execution coaching creates one consistent standard, applied the same way, in every deal, every quarter.
How It Works
We Coach Inside Your Deals. Not Around Them.
Most coaching programmes observe and advise from a distance. TALSMART coaches work differently — they join your pipeline reviews, sit in deal strategy sessions, and coach your reps on real opportunities in real time. Every engagement runs across three reinforcing layers so new behaviours actually compound instead of decay.
01
Layer 01
Rep-Level Coaching, Gap by Gap
Every rep has a different weak point. Some break down in discovery. Others in negotiation. We identify exactly where each rep loses deals — then build their coaching plan around it.
- Bi-weekly rep-level coaching sessions
- Gap-targeted drills based on assessment data
- Tri-Fold Neuroscience Framework applied per stage
- Role-play simulations using real deal scenarios
02
Layer 02 · Core
Inside Your Pipeline, Every Week
This is where coaching earns its return. Your TALSMART coach joins your pipeline review, calls the play before the critical meeting, and debriefs after. Real deals. Real stakes. Real feedback.
- Weekly pipeline reviews with coach involvement
- Pre-call strategy sessions on high-value deals
- Deal autopsies for wins and losses
- Objection and negotiation rehearsal in real deals
03
Layer 03 · Logical
Making Your Managers Better Coaches
An engagement that ends when we leave hasn’t worked. We build your managers’ coaching capability — scorecards, cadences, observation frameworks — so execution discipline compounds long after we’re gone.
- Manager coaching cadence templates
- Coaching scorecards and observation frameworks
- Monthly manager alignment reviews with advisor
- Adoption tracking via competency re-assessment
The Engagement
What a TALSMART Coaching Engagement
Actually Looks Like
Not a webinar series. Not a certification programme. A fully embedded coaching engagement — where your TALSMART coach is inside your pipeline, in your deal reviews, and on the call with your reps before the most important meetings they’ll have this quarter.
Competency Gap Audit
Every rep takes the TALSMART IT Sales IQ Assessment. Gaps are mapped to the 5 stages of the Tech Sales Mastery Program. Each coaching plan is built from this data — not guesswork.
Weekly Deal Reviews
Your TALSMART coach joins your pipeline reviews to provide deal-level strategy — identifying qualification gaps, stakeholder blind spots, and negotiation risks before they cost you the deal.
Bi-Weekly Rep Coaching
Individual 45-minute coaching sessions for each rep, focused on their specific competency gaps using live deal scenarios. Built around the Tri-Fold Neuroscience Framework — Instinctual, Emotional, Logical.
Adoption Tracking
90-day competency re-assessments measure whether new behaviours are sticking. Coaching plans are adjusted in real time based on what’s improving — and what’s reverting under pressure.
Manager Coaching Programme
We train your sales managers to coach — not just manage. They leave with structured coaching cadences, observation frameworks, and the skills to sustain the execution model long after the engagement ends.
Executive Revenue Reviews
Monthly reviews with your VP Sales and CEO — tracking pipeline movement, team performance against Top 4% benchmarks, and coaching ROI. Your coach sits in the room with leadership, not just with reps.
Getting Started
Four Steps to a Sales Team
That Executes Every Deal
From your first call to a coach embedded in your pipeline — here’s how a TALSMART coaching engagement gets started, what the first 90 days look like, and how it compounds over time.
Assess & Benchmark
Every rep completes the IT Sales IQ Assessment. Competency gaps across all 5 stages are mapped and each rep receives a personalised coaching plan tied to their data — not their manager’s opinion.
Assign Your Coach
Based on your industry, sales motion, and team profile, a TALSMART coach is assigned — a former B2B tech sales operator who has closed deals in your vertical and understands your buyers.
Coach Live Deals
Your coach becomes embedded in your team’s pipeline — joining reviews, coaching before and after critical calls, and reinforcing new techniques in the context of real deals with real money at stake.
Measure & Compound
90-day re-assessments track adoption. Executive reviews measure pipeline impact. Coaching plans evolve as reps improve. The engagement compounds — the longer it runs, the stronger the team gets.
Client Results
When a Coach Joins the Deal Review,
This Is What Changes
Not simulated. Not theoretical. These results came from TALSMART coaches sitting inside pipeline reviews, coaching reps on live deals, and rebuilding the execution discipline that training alone couldn’t install.
+41%
Revenue per rep
Top 5%
Global team ranking
From Bottom Half to Top 5% Globally — in Two Quarters
A 40-person enterprise sales team was trained on consultative discovery but consistently reverting to feature-pitching in live calls. TALSMART coaches joined weekly deal reviews and ran deal-specific discovery rehearsals. Within two quarters, the team moved from bottom-half to top-5% globally — driven by consistent execution change, not retraining.
34%
Faster deal cycles
2.3x
Quota attainment
Deal Cycles Cut by 34% — Without Changing the Product or Price
Nokia’s regional team had strong product knowledge but weak qualification discipline — deals stalled because reps were chasing unqualified opportunities and conceding on price too early. TALSMART coaches worked inside live deals to reinforce MEDDIC qualification and multi-threaded negotiation. Deal velocity improved by 34% within six months.
28%
Pipeline growth
60 days
To measurable ROI
28% Pipeline Growth in 60 Days — New Market, No Prior Playbook
As IBM entered a new vertical, reps had a new playbook but no coaching infrastructure to embed it. TALSMART coaches joined pre-call strategy sessions and weekly reviews, reinforcing the new ICP-to-close framework in live deals. Pipeline grew 28% within 60 days — driven by coaching in context, not just in a classroom.
They've Won the Deals Your Reps Are Losing
Meet Your Coaches
Former quota-carriers, VPs, and revenue operators who’ve scaled B2B tech teams across 109 countries. Watch a training clip, then decide.
Paul
IT- Sales Trainer & Coach
Award-winning global thought- leader in the IT & Software Sales enablement space. A graduate of the Virginia Military Institute, Paul has over twenty-five years of experience …
The Track Record
109 Countries. Top 4%
Performance. Zero Excuses.
Top 4%
Elite benchmark reached by teams completing a full coaching engagement
109
Countries where TALSMART has coached B2B tech sales teams
23
Languages our coaches operate in — no translation loss
3x
Higher ROI versus training programmes without execution coaching
What They Say
What Sales Leaders Say After
90 Days of Coaching
We had done the training — the team knew the methodology. But in live deals, they kept reverting to pitching too early and caving on price. Within six weeks of coaching, our reps were running discovery conversations I hadn’t seen them run before. The difference was a coach in the room, not just a trainer in a classroom.
Sarah M.
Chief Revenue Officer
B2B SaaS · Series B · $12M ARR
The deal reviews changed everything. Having a TALSMART coach in our weekly pipeline calls meant we were catching execution gaps before they lost us deals — not in the post-mortem afterwards. Our forecast accuracy went from 52% to 84% in three months. That alone paid for the entire engagement many times over.
David K.
VP Sales, EMEA
Enterprise Tech · Post-Series C
What surprised me most was the impact on our managers. They had always coached by feel — by instinct. After TALSMART trained them on structured coaching with data from the assessments, the whole team lifted. It wasn’t just the reps who improved — it was the entire coaching culture. That’s compounding ROI.
Anil T.
CEO & Co-Founder
SaaS Platform · $8M ARR · APAC
Q2 2026 Cohort: Only 2 Spots Remaining
Your Reps Are Closer to the
Top 4% Than You Think.
You’ve invested in training. You’ve built the playbook. You know what good looks like. The only remaining question is whether your reps are doing it — in every deal, every call, every quarter. That’s what we fix.
- One dedicated TALSMART execution coach assigned to your team
- Competency gap audit for every rep — coaching built from data, not opinion
- Weekly deal reviews and bi-weekly rep coaching sessions
- Manager coaching programme to sustain execution after the engagement
- 90-day adoption tracking and monthly executive revenue reviews
3 of 5 spots filled for Q2 2026 · 2 remain
Discovery call reviewed within 48 hours. No commitment required.