Sales Objection Handling: How to Deal with Difficult Customers in B2B Tech Sales

About this clip

Sales objection handling breaks down fast when customers turn pushy — and most IT sales reps don’t have a system for it.

68% of Millennial and Gen Z B2B buyers have higher service expectations than older generations (Microsoft) — making this one of the fastest-growing challenges in tech sales.

Most useful for IT sales reps, account executives, and sales managers dealing with complex B2B buyer dynamics.

Key Takeaways

Why pushy behavior signals unmet expectations — and the one reframe that defuses it without losing the deal

How to use professional empathy and clear boundaries to stay in control of the conversation

A documentation approach that protects your team and gives managers visibility into escalating accounts

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