Building a sales team isn’t just about hiring — it’s about creating an environment where IT and software sales reps help each other instead of undercutting each other.

The biggest team-building killer in tech sales is a hyper-competitive, winner-takes-all culture. Studies show it drives underperformance, toxicity, and turnover — the opposite of what strong sales managers are trying to build.

Most useful for IT sales managers, VP Sales, and sales directors building or restructuring their sales teams.