Prospect Research Tool
Score each dimension of your prospect. Higher scores indicate areas requiring greater emphasis in your pitch strategy.
Prospect Research Tool
Know your prospect
before you walk in.
- Spot the signals that reveal where your prospect's world is shifting
- Identify the right ICPs and decision makers to target first
- Turn cold outreach into conversations that feel personally relevant
How to Use
1
Score Each Signal
Rate each element 0 to 10 based on how much it has changed in your prospect's world.
0Unknown — not researched yet
5Stable — no major changes visible
10Critical — significant shift underway
2
Focus on the Outer Ring
Signals farthest from the center = biggest business shifts in your prospect's world. Start your pitch there.
Outer ring = highest priority areas
3
Act on Your Total Score
Add up all 8 signals. Your total tells you exactly where you stand.
Total=48Pitch Ready
Below 40Keep researching before you reach out
Above 40You are ready. Prioritize and pitch.
Start Your Research
Takes about 5 minutes · No login required · Download your results as a PDF
1
Enter Prospect Details
Score each dimension from 0 (no emphasis needed) to 10 (critical focus area). Higher scores signal where your pitch should invest the most attention to win this deal.
2
Prospect Research Tool: Analysis
❦
Strategic Snapshot
◎
Pitch Priority Radar
⚑
